With a promising patented technology Cerebrum Matter has taken-up the challenge to make treatment of symptoms available for the fast growing population of 50 million people world wide that live with dementia.
The estimated health cost will rise to a staggering $2 trillion by 2030. Currently there is no cure and or effective treatment available. The quality of live of the patients involved and their families is impacted from day one.
There is a need for individualized therapies, due to the variety of disease progression patterns. The failure of applying drugs effectively at a high cost is driving the search for alternatives.
Playing individualized games seems the recipe for success. Artificial Intelligence ensures the stimulation of the brain in the areas affected. With Neuro feedback, valuable data is generated and insight is provided into the workings of the brain. The latter helps improving the therapy and understanding of the disease.
With 90 clinical trials with dementia patients successfully completed and 15 NHS clinical professionals validating the need for early intervention, important milestones have been achieved in the roadmap to a global roll-out.
Utrecht - November 7, 2019 - Patient-friendly screening of breast cancer and blockchain for a sustainable construction sector. They are two of the five projects that today received 25,000 euros from Holland High Tech. With the money, the research teams start high-tech cooperation projects that fit in with the roadmaps of the top sector HTSM and contribute to the missions from the new top sector policy.
The award ceremony took place today during the NWO innovation festival TEKNOWLOGY in Amersfoort. In addition to the two projects mentioned, three teams were also awarded prizes for work on a sensor that can be used to detect animal diseases earlier, on crime scene investigations with a chip and on optical monitoring for better control of food and water quality.
Seed money for solving social challenges
Holland High Tech supports the new top sector policy and wants to actively involve science. The TKI (Top Consortium Knowledge & Innovation) HTSM has therefore issued an open call in which scientists can win a research sum of € 25,000 as 'germ money'. That is the starting money to develop a public-private R&D program that fits in with one of the top sector HTSM <https://www.hollandhightech.nl/technologies> and the social missions <https: //www.topsectors. com / missions for the future> of the top sector policy. In addition, it is important that at least one entrepreneur takes part in the partnership.
A committee with industrial, academic and departmental representatives has carefully considered the entries. Criteria were the quality of both the project plan and the consortium, the originality of the solution and the potential impact of the plan. The committee has arrived at a selection of five winning projects.
Selection of awarded research proposals
Climate & Circular Economy theme - "Blockchain for a sustainable construction sector". Partners: Dr.ing. Jan Veuger (Saxion University of Applied Sciences);
ir. Robert Hehakaya, Msc, MBA (Viggen Group); ing. Antony Chang (2local).
The partners of the 'Blockchain for a sustainable construction sector' project are investigating whether blockchain can develop a safe and reliable building passport. A building passport in which the various chain partners in the construction sector can share information with each other, ensures that less material is wasted and that more sustainable building is possible.
Security theme - 'Place crime investigation on a chip: Single cell analysis using microfluidic systems'. Partners: Jaap C. Knotter (Saxion University of Applied Sciences / Police Academy); Brigitte Bruijns (Micronit Microtechnologies).
The Advanced Forensic Technology lectorate of Saxion / Police College and the micro technology company Micronit are spending the germ money on developing a system that will resolve current cases and cold cases in criminal investigations more quickly. They apply existing microbiological techniques such as single cell amplification to eliminate the problems of mixing profiles and too little DNA. And by using a lab-on-a-chip system, the process becomes less labor-intensive and the chance of contamination is minimal.
Theme Health and Care - 'Early Warning Scan: early detection of breast cancer using 3D scanning and artificial intelligence'. Partners: Daan Kolkman (Jheronimus Academy for Data Science); Tom Sanders (XYZ Imaging), Yvonne van Riet (Catharina Cancer Institute), Paul Evans (business advisor).
The Early Warning Scan team wants to work on a safe, contact-free and radiation-free method to screen women of all ages for breast cancer. The method uses 3D scanning technology and interprets the data thus obtained with the help of artificial intelligence.
Holland High Tech
Holland High Tech wants to join forces of companies, knowledge institutions and governments to make a crucial contribution to solving social challenges and to keep the Netherlands economically at the world top. Holland High Tech organizes the programming of joint research between companies, knowledge institutions and governments and access to knowledge and markets abroad.
To be honest, I have missed the news about the ability of human kind to clean space. Not that I knew we were already at a point that this is seriously needed. If not we will be trapped on this planet forever. On the other hand and at the same time, we are trying te deal with the effects of climate change. This is quite a mess, I would say. Potentially destroying your own habitat and not able to escape from it all as well. Where will this lead us? To more and faster innovation!
You might say, this will not be a problem in the short term. But when I learned that our ability to launch, operate and maintain communication satellites will be hampered, it sounded like serious business. We have 5G coming up with exponentially growing amounts of data shared across the planet and exchanged through satellite connections. M2M communication is in its infancy and vast amount of applications consuming data still to be created. It's clear to me this problem will not disappear by itself.
Courtesy of Willem de Kam
However, it was a young Dutch student who invented a solution to get rid of the plastic soup. Then the ideas presented in the attached movie might be just an initial step to tackle this issue and mark the beginning of more beautiful innovations that will follow. This might lead to another field of newly invented jobs which have to do with the management of the orbital space around the planet: regulation, traffic management, maintenance and cleaning, entertainment, etc. I am therefore hopeful, that we are about to see the beginning of a new era, like we did with the invention of the steam engine and electricity. It might be a future somewhere in between Star Trek and Blade Runner, but who knows?
This week I visited an industry conference: Bits, Bricks and behaviour. One of the take aways on productive working environments showed that open plan offices have failed to improve efficiency. Maybe the usage/m2 of office space went up, but productivity went down with 66%. The core of the problem is distraction through background noise.
It seems that people need an appropriate working environment that fits the job to be done. Since creative working environments popped up everywhere with lounge corners and barista outlets, it has not necessarily dealt with the problem of background noise. Often noise is a severe stress factor and distractor. Consciously and unconsciously people feel the need to escape from the office into the home office which offeres a different set of distractions.
Intuitively I always felt that a nice office would help boost productivity. I am not so sure if the transformation of an office into a club house is a sustainable solution. The philosophy of google to make sure people can work, relax, eat and exercise at the same place, might guarantee that people do not think about getting home soon, which is good for business I presume.
We live in a hyper connected world, which leaves little room for shutting down, reflection, and recharging of your batteries. Inspired people live longer and accomplish more. It seems that our senses are being overloaded 24 hours a day. I believe it attributes to the high level of burn-outs we see around us.
Silent workspaces might be the thing of the future. Since Bio-mimicry has attracted a lot of attention lately, it might be worthwhile to study the behaviour of ants. Have you ever seen a community of ants making a lot of noise?, yet they are a very productive species.
The crypto crash last winter, will hopefully remembered as a blessing in disguise. When the hype is over and the dust has settled, its time to look at the potential of the blockchain, which might be the most important innovation that came out the 2008-2018 crises. This crisis could be labeled as an integrity, transparency and trust crises. This is exactly what the blockchain promises to deliver.
What the blockchain revolution has in store is a trust protocol which is based on four principles:
The image above depicts the opportunities by sector. The public sector stands out in terms of both impact and feasibility. This stems from the fact that in a democracy e.g. integrity, identity, privacy, transparency and security are all at stake in securing a properly functioning government with a high degree of trust with the public.
A nice example is a civilian pass provided by local governments to citizens. This pass is distributed for the usage of public services provided by third parties. Transactions are registered through a QR-code and payments instantly handled upon delivery of service. This limits the administrative burden and prevents potential fraud.
Another area with great potential is the implementation of a smart contract. This type of contract implemented on a blockchain ensures the execution of the contract with a predefined set of business rules. In addition to the underlying financial transaction, reputation and accountability can be managed between agents. These can be organizations as well as individuals. The provided transparency is building trust required for creating sustainable economic relationships.
Enabling new operating models which reduce cost by fewer administrative tasks and the elimination of intermediaries will have a positive impact on the operating capital needed. At the same time boosting revenue and productivity, the blockchain might be disruptive after all.
The impact of technology towards 2025 is the subtitle of a study just presented by the branche society Uneto-VNI in cooperation with over 150 stakeholders.
The result: a document which describes a number of innovation themes that should stimulate cooperation among competitors and the flexibility to work across sectors as well. The central themes are:
This does remind me of a viewpoint presented by the Boston Consulting Group (BCG) five years ago. They analysed the competitiveness of the Netherlands in 2012. They concluded that the location of international businesses in the Netherlands (including their head offices) was actually driving our wealth. The fact that a hairdresser in the Netherlands earns 20 times the income of one in e.g. Chili, is because price levels are set by the buying power of employees that work in those internationally competing companies, and earn "global" based salaries. If a country looses its global competitiveness, it will also lose its ability to create economic growth.
The basic drivers are advantages in infrastructure, education, geography, demography and in case of the Netherlands the availability of cheap energy (natural gas). But what we have seen is that other countries have closed the gap and the advantages disappeared quickly. So the time has come that we have to reinvent ourselves, which happens in various areas. Technological innovation is a strong driver for growth, it always has been. Although the global competitiveness has weakened, their are potential assets to be developed within companies that currently play in the mid-market arena.
The exciting thing about Connect 2025 is that a collective awareness is growing that the Netherlands can get into the lead by addressing societal challenges with solutions driven by technological innovation and cooperation. If this paradigm shift is settling in, it will be marked as the start of a bright future.
NL2030 Contouren van een nieuw Nederlands verdienmodel, BCG 2012.
To innovate or to die is what companies have in common with the medieval armies that battled for leadership in Shakespeare's plays about the crown of England. Despite all strategies to achieve market dominance or finding niches to target profitable segments, in his book Scale, Geoffrey West shows a sobering fact: companies will eventually disappear in about 30 years.
This might be a disturbing message to an ambitious CEO, wondering what all the investments in the past have yielded. Taking a closer look, most of it probably were maintenance cost, which kept the existing business model alive; Building up some entry-barriers in an attempt to monopolize the market place and keep the competition out. This might work for sometime, but with changing customer needs and technology providing a low cost entry in various market spaces, not a sustainable one.
What about those brands that still exist after 50 years and more? They managed to reinvent themselves in cycles, achieved growth through mergers and acquisitions and most of all were able to innovate in time, before it was too late. Complacency is the kiss of death in that sense. Although innovation seems to be a costly affair, rejuvenating the life systems of a company (products, people, process) is key for survival. Until there is a market disruption a lot of companies are able to present "ok" results. But these days, game changers can come from outside its own industry sector, catching enterprises by surprise. What can be observed is that innovation cycles are presenting themselves in shorter time frames, resulting in a declining time-to-profit.
Organizations need to be agile and responsive to changes taking place. Adopting outside-in thinking helps them to expect and react to the black swan events. Spending time on a vision for the future is a necessary step towards a sustainable business. Devising a game-plan to execute is a prerequisite for success.
It has been just a decade ago since the smartphone entered our lives, which also marked the end of the traditional use of phones. This merger between the computer and phone started off a development which not only enabled our flexibility to communicate but made us dependent on it. Due to the abundance of apps to help us navigate, digest information communicate, entertain ourselves, socialize etc., our lives improved at the best, but on the other hand introduced new problems to deal with. The incredible power of the devices helps outsource some of the thinking and decision making we needed our brain for. Nowadays, we are stepping into the next phase in which machine to machine communication and algorithms are able to skip human interaction required for transactions and present us just with the outcomes to be followed.
It will not take long untill we are not able anymore to distinguish between our interactions online with humans or computers. This will affect the way we do business. Getting a person on the phone to answer all your service questions is allready a premium. In case business processes are executed by algorithms, what work is there left to do and who takes responsibility for the result. Technology has served as a means to improve productivity and efficiency, which helps companies grow and prosper. Robots and AI are an extension to this use of technology. In case of a labour shortage, the use of robots have helped us to cope with the challenge. But what happens if robots take over and are able to decide for themselves. This will eventually mean the end of work as we know it.
The more likely alternative is that Robots in any shape or form will join the workplace and act as an intelligent team member. This type of robot will be tasked with providing answers to immediate questions that arise during team meetings. No more " I have to look in to that" answers, instead real-time and accurate responses, that can be actioned upon. This might evolve to another concept of a customer service team that is run by a team of "bots" and supervised by humans, to monitor quality of service and results. Working together with Robots will be one of the 21st century skills, that millennials are most likely be good at. One thing less to worry about. All's well that ends well.